Trade marketing strategies : the partnership between manufacturers, brands and retailers
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford
Butterworth-Heinemann
1994
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| Edition: | 2nd ed |
| Series: | The marketing series. Professional development
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/43231 |
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| Physical Description: | XIV, 183 p. ; 24 cm |
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