APA (7th ed.) Citation

Randall, G. (1994). Trade marketing strategies: The partnership between manufacturers, brands and retailers (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Randall, Geoffrey. Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

MLA (9th ed.) Citation

Randall, Geoffrey. Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers. 2nd ed. Butterworth-Heinemann, 1994.