Cita APA (7a ed.)

Quelch, J. A., Kosnik, T. J., & Dolan, R. J. (1993). Marketing management: Text and cases. Irwin.

Cita Chicago Style (17a ed.)

Quelch, John A., Thomas J. Kosnik, y Robert J. Dolan. Marketing Management: Text and Cases. Homewood [etc.]: Irwin, 1993.

Cita MLA (9a ed.)

Quelch, John A., et al. Marketing Management: Text and Cases. Irwin, 1993.