Marketing management : text and cases

Marketing management text and cases

Bibliographic Details
Main Authors: Quelch, John A (Author), Kosnik, Thomas J, Dolan, Robert J
Format: Book
Language:Inglés
Published: Homewood [etc.] Irwin 1993
Subjects:
Distribución de mercancías
Estrategia de marketing
Marketing mix
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/27258
Request an interlibrarian loan: Email
Description
Physical Description:XIII, 848 p. ; 27 cm
ISBN:9780256109559

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