Cita APA (7a ed.)

Lilien, G. L., Petersen, J. A., & Wuyts, S. (2023). Handbook of business-to-business marketing (Second edition. Paperback edition.). Edward Elgar Publishing.

Cita Chicago Style (17a ed.)

Lilien, Gary L., J. Andrew Petersen, y Stefan Wuyts. Handbook of Business-to-business Marketing. Second edition. Paperback edition. Cheltenham, UK ; Northampton, MA, USA: Edward Elgar Publishing, 2023.

Cita MLA (9a ed.)

Lilien, Gary L., et al. Handbook of Business-to-business Marketing. Second edition. Paperback edition. Edward Elgar Publishing, 2023.