Handbook of business-to-business marketing

Bibliographic Details
Other Authors: Lilien, Gary L., 1946- editor literario, autor (editor literario), Petersen, J. Andrew, editor literario, autor, Wuyts, Stefan, editor literario, autor
Format: Book
Language:Inglés
Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing 2023.
Edition:Second edition. Paperback edition
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006912466703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:"In association with the Institute for the Study of Business Markets."
Physical Description:XXII, 690 páginas : gráficos, ilustraciones (blanco y negro) ; 25 cm
Bibliography:Incluye referencias bibliográficas e índice.
ISBN:9781800376861
9781803923611