Cita APA (7a ed.)

Mullins, J. W. a., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach (Eighth edition. International edition.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Mullins, John W. autor, y Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. Eighth edition. International edition. New York, NY: McGraw-Hill Education, 2013.

Cita MLA (9a ed.)

Mullins, John W. autor, y Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. Eighth edition. International edition. McGraw-Hill Education, 2013.