APA (7th ed.) Citation

Mullins, J. W. a., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach (Eighth edition. International edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Mullins, John W. autor, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. Eighth edition. International edition. New York, NY: McGraw-Hill Education, 2013.

MLA (9th ed.) Citation

Mullins, John W. autor, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. Eighth edition. International edition. McGraw-Hill Education, 2013.