Marketing management a strategic decision-making approach
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York, NY :
McGraw-Hill Education
2013.
|
| Edition: | Eighth edition. International edition |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006865973603351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XXI, 547 páginas : gráficos (color) ; 26 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780071326377 |
