Strategic marketing management planning, implementation and control
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group
2013.
|
| Edition: | Third edition |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006865973403351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XII, 867 páginas : gráficos (color) , 28 cm |
|---|---|
| Bibliography: | Bibliografía: páginas 813-851. Índice. |
| ISBN: | 9780750659383 |
