Consumer behavior building marketing strategy

Bibliographic Details
Other Authors: Mothersbaugh, David L., autor (autor), Kleiser, Susan Bardi, autora (autora), Hawkins, Del I., autor, Polk, Margaret Kleiser, autora, Watson, Carolyn Findley, autora
Format: Book
Language:Inglés
Published: New York, NY : McGraw Hill [2024]
Edition:Fifteenth edition. This international student edition is for use outside of the U.S
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006757037503351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XXIII, 824 páginas : ilustraciones (color) ; 26 cm
Bibliography:Incluye referencias bibliográficas e índices.
ISBN:9781266114762