Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded ed.). Harvard Business Review Press.
Chicago Style (17th ed.) CitationKim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded ed. Boston, Massachusetts: Harvard Business Review Press, 2015.
MLA (9th ed.) CitationKim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded ed. Harvard Business Review Press, 2015.
Warning: These citations may not always be 100% accurate.
