Blue ocean strategy how to create uncontested market space and make the competition irrelevant
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press
cop. 2015.
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| Edition: | Expanded ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006403188403351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XXVIII, 287 p. : gráf. ; 25 cm |
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| Bibliography: | Bibliogr.: p. [263]-270. Índice. |
| ISBN: | 9781633692879 |
