La efectividad publicitaria
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
Buenos Aires [etc.] :
El Ateneo
imp. 1969.
|
| Series: | Biblioteca de Ciencias Económicas (Ateneo).
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006373682903351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Traducción de: Measuring advertising effectiveness. |
|---|---|
| Physical Description: | XI, 383 p. : gráf. ; 23 cm |
| Bibliography: | Bibliogr. Índice. |
