Trading up why consumers want new luxury goods, and how companies create them

Bibliographic Details
Main Author: Silverstein, Michael, 1941- (-)
Other Authors: Fiske, Neil, Butman, John
Format: Book
Language:Inglés
Published: New York [etc.] : Portfolio 2005.
Edition:Rev. ed
Subjects:
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Description
Item Description:Índice.
Physical Description:xviii, 300 p. : il. ; 24 cm
ISBN:9781591840800