Cita APA (7a ed.)

Payne, A. (1993). The essence of services marketing. Prentice-Hall.

Cita Chicago Style (17a ed.)

Payne, Adrian. The Essence of Services Marketing. London [etc.]: Prentice-Hall, 1993.

Cita MLA (9a ed.)

Payne, Adrian. The Essence of Services Marketing. Prentice-Hall, 1993.