Reliability of a short test measuring children's attitudes toward TV commercials

Bibliographic Details
Main Author: Rossiter, John R. (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1977.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Consumer Research, v. 3 (1977)
Physical Description:p. 179-184 ; 30 cm
Bibliography:Bibliogr.: p. 184