Segmenting retail markets on store image using a consumer-based methodology

Bibliographic Details
Main Author: Steenkamp, Jan Benedict E. M. (-)
Other Authors: Wedel, Michel
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1991.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005824929703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Fotocopia de: Journal of Retailing, v. 67, n. 3 (1991)
Physical Description:p. 300-320 ; 28 cm
Bibliography:Bibliogr.: p. 318-320