Quantifying the competitive impact of a new entrant

Bibliographic Details
Main Author: Geisel, Martin S. (-)
Other Authors: Narasimhan, Chakravarthi, Sen, Subrata K.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1993.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Retailing, v. 53, n. 4 (1977-78)
Physical Description:p. 263-277 ; 21 cm
Bibliography:Bibliogr.: p. 275-276