Grönroos, C. (2000). Service management and marketing: A customer relationship management approach (2nd ed.). John Wiley & Sons.
Chicago Style (17th ed.) CitationGrönroos, Christian. Service Management and Marketing: A Customer Relationship Management Approach. 2nd ed. Chichester [etc.]: John Wiley & Sons, 2000.
MLA (9th ed.) CitationGrönroos, Christian. Service Management and Marketing: A Customer Relationship Management Approach. 2nd ed. John Wiley & Sons, 2000.
Warning: These citations may not always be 100% accurate.