Service management and marketing a customer relationship management approach

Bibliographic Details
Main Author: Grönroos, Christian, 1947- (-)
Format: Book
Language:Inglés
Published: Chichester [etc.] : John Wiley & Sons 2000.
Edition:2nd ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005820749703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:X, 394 p. : il. ; 25 cm
Bibliography:Bibliogr.
ISBN:9780471720348