Cases in promotional strategy

Bibliographic Details
Main Author: Engel, James F. (-)
Other Authors: Talarzyk, W. Wayne, Larson, Carl M., 1916-
Format: Book
Language:Inglés
Published: Homewood (Illinois) [etc.] : Richard D. Irwin 1971.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005802009703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:IX, 378 p. ; 23 cm