APA (7th ed.) Citation

Blattberg, R. C., Glazer, R., & Little, J. D. C. (1994). The marketing information revolution. Harvard Business School.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., Rashi Glazer, and John D. C. Little. The Marketing Information Revolution. Boston, Massachusetts: Harvard Business School, 1994.

MLA (9th ed.) Citation

Blattberg, Robert C., et al. The Marketing Information Revolution. Harvard Business School, 1994.