The marketing information revolution

Bibliographic Details
Other Authors: Blattberg, Robert C., 1942- (-), Glazer, Rashi, Little, John D. C.
Format: Book
Language:Inglés
Published: Boston, Massachusetts : Harvard Business School 1994.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005651469703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:VI, 373 p. ; 25 cm
Bibliography:Bibliogr.
ISBN:9780875843292