Antecedents and moderators of consumer ethnocentrism and the effect of source country characteristics on consumers' attitudes toward purchasing imported product categories
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | Inglés |
| Published: |
Ann Arbor :
University Microfilms International
1996.
|
| Series: | Manuales Prácticos de Gestión de Empresas. Serie D, Marketing ;
3 |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005651089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XII, 163 p. ; 23 cm |
|---|---|
| Bibliography: | Bibliogr.: p. 106-118 |
