Mitos del marketing que están matando a los negocios ¡no siga creyendo en ellos!

Bibliographic Details
Main Author: Clancy, Kevin J., 1942- (-)
Other Authors: Shulman, Robert S., 1951-2006, Haas García, Roberto
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 1994.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005628359703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de: Marketing miths that are killing business
Physical Description:XXXIV, 341 p. : il. ; 24 cm
ISBN:9789701005194