APA (7th ed.) Citation

Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Batra, Rajeev, David A. Aaker, and John G. Myers. Advertising Management. 5th ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1996.

MLA (9th ed.) Citation

Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice-Hall International, 1996.