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Bibliographic Details
Main Author: Batra, Rajeev (-)
Other Authors: Aaker, David A., Myers, John G.
Format: Book
Language:Inglés
Published: Englewood Cliffs, New Jersey : Prentice-Hall International 1996.
Edition:5th ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005366349703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XIII, 754 p. ; 24 cm
Bibliography:Bibliogr. Índice
ISBN:9780135209172