Marketing plans how to prepare them, how to use them

Bibliographic Details
Main Author: McDonald, Malcolm H. B. (-)
Corporate Authors: Chartered Institute of Marketing (-), CAM Foundation
Format: Book
Language:Inglés
Published: Oxford [etc.] : Heinemann 1995.
Edition:3rd ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005361519703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XIII, 485 p. ; 24 cm