Consumer responses to generic products

Bibliographic Details
Main Author: Neidell, Lester A. (-)
Other Authors: Boone, Louis E., Cagley, James W.
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 1985.
Subjects:
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Description
Item Description:Separata Journal of Acadey of Marketing Science. Vol. 12 n° 4 (1984)
Physical Description:p. 161-176 ; 21 x 30 cm
Bibliography:Bibliogr.