Identifying the dimensions of the product-brand and consumer relationship

Bibliographic Details
Main Author: Veloutsou, Cleopatra (-)
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 2007.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Marketing Management. Vol. 23, no1-2 (2007)
Physical Description:p. [7]-26 ; 30 cm
Bibliography:Bibliogr.