El nuevo rumbo del marketing un gran giro en la concepción del mercado
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid [etc.] :
McGraw-Hill
1990.
|
| Series: | Serie McGraw-Hill de Management
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005213219703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice Traducción de: The great marketing turnaround |
|---|---|
| Physical Description: | XXVI, 342 p. ; 24 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9788476157282 |
