Marketing lessons from the UK's high-flying companies

Bibliographic Details
Main Author: Hooley, Graham J. (-)
Other Authors: Lynch, J. E.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1985.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Marketing Management, v. 1 (1985)
Physical Description:p. 65-74 ; 26 cm
Bibliography:Bibliogr.: p. 74