UK consumers' attitudes towards imports : the measurement of national stereotype image

UK consumers' attitudes towards imports the measurement of national stereotype image

Bibliographic Details
Main Author: Bannister, J. P. (-)
Other Authors: Saunders, J. A.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1978.
Subjects:
Imagen del producto > Gran Bretaña.
Denominación de origen (Marketing) > Gran Bretaña.
Actitud del consumidor > Gran Bretaña.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005083899703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Fotocopia de: European Journal of Marketing, v. 12, n. 8 (1978)
Physical Description:p. 526-570 ; 28 cm
Bibliography:Bibliogr.: p. 570

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