Marketing financial services

Bibliographic Details
Other Authors: Ennew, Christine (-), Watkins, Trevor, Wright, Mike, 1952-
Format: Book
Language:Inglés
Published: Oxford [etc.] : Butterworth-Heinemann 1993.
Series:The Marketing Series (Butterworth-Heinemann)
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005053539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XVII, 244 p. ; 24 cm
Bibliography:Bibliogr.: p. 236-242
ISBN:9780750604130