Dirección de marketing

Dirección de marketing

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Cámara Ibáñez, Dionisio, Grande Esteban, Ildefonso, Obis, Teresa
Format: Book
Language:Castellano
Published: Madrid [etc.] : Prentice Hall 1995.
Edition:8. ed
Subjects:
Marketing > tratados, manuales, etc.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005036259703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de: Marketing management : analysis, planning, implementation, and control
Physical Description:851 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780132405324

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