Social effects of advertising and personal communication on the elderly consumer

Bibliographic Details
Main Author: Smith, Ruth Belk (-)
Other Authors: Moschis, George P., Moore, Roy L.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1987.
Subjects:
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Description
Item Description:Fotocopia de: Advances in Marketing and Public Policy, v. 1 (1987)
Physical Description:p. 65-92 ; 22 cm
Bibliography:Bibliogr.: p. 88-92