Design and marketing of new products

Bibliographic Details
Main Author: Urban, Glen L. (-)
Other Authors: Hauser, John R.
Format: Book
Language:Inglés
Published: Englewood Cliffs, New Jersey : Prentice Hall 1993.
Edition:2nd ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004894369703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:xxvii, 701 p. : il. ; 24 cm
Bibliography:Bibliogr.: p. 667-692
ISBN:9780132015677