Cita APA (7a ed.)

Bearden, W. O., Netemeyer, R. G., & Mobley, M. F. (1993). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Sage.

Cita Chicago Style (17a ed.)

Bearden, William O., Richard G. Netemeyer, y Mary F. Mobley. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Newbury Park [etc.]: Sage, 1993.

Cita MLA (9a ed.)

Bearden, William O., et al. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Sage, 1993.