Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Bibliographic Details
Main Author: Bearden, William O., 1945- (-)
Other Authors: Netemeyer, Richard G., 1956-, Mobley, Mary F.
Format: Book
Language:Inglés
Published: Newbury Park [etc.] : Sage 1993.
Subjects:
Investigación de mercados.
Actitud del consumidor.
Actitudes (Psicometría)
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004777289703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:"Published in cooperation with the Association for Consumer Research."
Physical Description:xii, 352 p. ; 29 cm
Bibliography:Bibliografía
ISBN:9780803951556

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