Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2010). Principles of marketing (13th ed., global ed.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 13th ed., global ed. Upper Saddle River, New Jersey [etc.]: Pearson, 2010.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 13th ed., global ed. Pearson, 2010.