Are loyal customers profitable? : customer satisfaction, customer (action) loyalty and customer profitability at the individual level

Are loyal customers profitable? customer satisfaction, customer (action) loyalty and customer profitability at the individual level

Bibliographic Details
Main Author: Helgesen, Oyvind (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 2006.
Subjects:
Lealtad del consumidor.
Satisfacción del consumidor.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004449839703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Fotocopia de: Journal of Marketing Management. Vol. 22 (2006)
Physical Description:P. 245-266 ; 21 cm
Bibliography:Bibliogr.: p. 261-265

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