Fundamentos de mercadotecnia

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Armstrong, Gary (Gary M.), Meza Staines, Guadalupe, Benassini Félix, Marcela
Format: Book
Language:Castellano
Published: México [etc.] : Prentice-Hall Hispanoamericana 1997.
Edition:4. ed
Subjects:
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Description
Item Description:Traducción de: Marketing : an introduction . - 4. ed.
Indices
Physical Description:1 v. (pag. var.) : il., map. ; 27 cm
Bibliography:Bibliogr.
ISBN:9780132527101