Strategic marketing problems cases and comments

Bibliographic Details
Main Author: Kerin, Roger A. (-)
Other Authors: Peterson, Robert A. (Robert Allen), 1944-
Format: Book
Language:Inglés
Published: Boston [etc.] : Allyn and Bacon 1990.
Edition:5th ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004302079703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Physical Description:XIII, 732 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780205121298