APA (7th ed.) Citation

Zaltman, G., Lemasters, K., & Heffring, M. (1982). Theory construction in marketing: Some thoughts on thinking. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, Karen Lemasters, and Michael Heffring. Theory Construction in Marketing: Some Thoughts on Thinking. New York [etc.]: John Wiley & Sons, 1982.

MLA (9th ed.) Citation

Zaltman, Gerald, et al. Theory Construction in Marketing: Some Thoughts on Thinking. John Wiley & Sons, 1982.