Theory construction in marketing some thoughts on thinking
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
John Wiley & Sons
1982.
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| Series: | Theories in Marketing Series
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004300559703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice Ejemp. fotocopiado, 23 cm. |
|---|---|
| Physical Description: | XXII, 209 p. ; 24 cm |
| Bibliography: | Bibliogr.: p. 199-203 |
| ISBN: | 9780471981275 |
