APA (7th ed.) Citation

Malhotra, N. K., & Birks, D. F. (2003). Marketing research: An applied approach (2nd European ed.). Prentice Hall-Financial Times.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 2nd European ed. Harlow [etc.]: Prentice Hall-Financial Times, 2003.

MLA (9th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 2nd European ed. Prentice Hall-Financial Times, 2003.