Marketing research : an applied approach

Marketing research an applied approach

Bibliographic Details
Main Author: Malhotra, Naresh K. (-)
Other Authors: Birks, David F.
Format: Book
Language:Inglés
Published: Harlow [etc.] : Prentice Hall-Financial Times 2003.
Edition:2nd European ed
Subjects:
Investigación de mercados.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004279979703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
1. a 4. eds. publicadas bajo el tít.: Marketing research : an applied orientation
Physical Description:XXI, 786 p. ; 27 cm
Bibliography:Bibliogr.
ISBN:9780273657446

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