Cita APA (7a ed.)

Malhotra, N. K., & Birks, D. F. (2003). Marketing research: An applied approach (2nd European ed.). Prentice Hall-Financial Times.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K., y David F. Birks. Marketing Research: An Applied Approach. 2nd European ed. Harlow [etc.]: Prentice Hall-Financial Times, 2003.

Cita MLA (9a ed.)

Malhotra, Naresh K., y David F. Birks. Marketing Research: An Applied Approach. 2nd European ed. Prentice Hall-Financial Times, 2003.