Effects of advertising on the elderly consumer an investigation of social breakdown theory

Bibliographic Details
Main Author: Smith, Ruth Belk (-)
Other Authors: Moschis, George P., Moore, Roy L.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1984.
Subjects:
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Description
Item Description:En: Proceedings of the Annual Educator's Conference. - Chicago : American MarKeting Association, 1984
Physical Description:p. 1-5 ; 30 cm
Bibliography:Bibliogr.: p. 4-5