Global branding

Bibliographic Details
Main Author: Sousa, Pedro (-)
Corporate Author: Marketing Science Institute (-)
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2000.
Series:Report (Marketing Science Institute) ; 00,114.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004216099703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Conference Summary, Working Paper Series
Resumen de la conferencia del Marketing Science Institute, celebrada los días 20-21 de junio de 2000 en Milán, Italia
Physical Description:40 p. ; 28 cm
Bibliography:Bibliogr.